Dita

The Story

Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology. With over 30 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation.

DITA focuses production efforts in Japan. In 1999, DITA established relationships with some of the world’s most highly regarded artisans in eyewear. Those relationships continue to this day.