Jacques Durand

TIMELESS CLASSICS

The Story

Inspired by contemporary art, architecture and automotive design, Jacques Durand conceives pure, distinctive shapes with distinct outlines. Light and matter are the design playing field — flat frame fronts and clearly defined edges enhance the outline of the shapes.

The design of Jacques Durand frames reveals continuity in evolution. The collection evolves with the same approach to eyewear design that led to the creation of the brand. Iconic shapes are redesigned, and geometric volumes are reinterpreted through the eyes and the know-how of creator Jacques Durand, expanding the boundaries of technical and aesthetic possibilities, experiencing the potential of the design process.